Creating an SEO Audit is one of the most challenging parts of my work. Usually sites need auditing when:
- They have lost rankings and/or traffic
- Any SEO provided before didn’t add value to the business
- A site is brand new and its owner needs some guidance from an expert about the best possible SEO approach
A typical SEO Audit includes the following:
- 404 not found errors and other errors check (a list of not-found URLs will be provided)
- Checking Titles and Meta description tags (length, keyword density)
- Defining main keywords and the most relevant pages for these keywords
- Providing the SEO optimisation score for main pages and keywords
- Providing a checklist for the optimisation, so any person will be able to optimise any page using this checklist
- Recommendations for the sitemap improvements (improving the structure and fields in the XML map)
- URLs recommendations (making “clean” and short URLs, adding keywords to URLs)
- Robots.txt improvement (disabling unnecessary/duplicate pages)
- Content verification on main pages (to avoid a duplicate content issue), providing content improvement recommendations: one URL for each piece of content, checking sub-domains, SSL versions of the site, print pages
- Google-bot emulation check (anti-cloaking check)
- Checking the number of links on the page
- Link structure verification, general recommendations about navigation improvements
- Creating a list of 301 redirects for broken URLs
- Checking that Google analytics is set up and running
- Recommendations on fixing all errors from Google Search Console
- Recommendations for improvements on the Contact us page
- Speed-up recommendations
- Mobile-Friendly test and recommendations (providing a Google Mobile test and check if a site appears for brand and main keywords using iPhone).
A site is audited using a number of tools including:
- Moz
- Screaming frog
- Ahrefs
- SemRush
- Xenu
- Google Search Console
- Google Analytics
After all these tasks are completed, a client gets a detailed document which describes all the issues found during the SEO Audit and instructions on fixing them. Because an Audit it is always a “hand-made” job and is quite time consuming, the price on this job is £200 (one-off).
Note: If you order an SEO audit and decide to work with me on SEO/PPC for your site after that, you will get 50% OFF for the first month of services.